Pinpoint will deliver detailed campaign planning, mapping content creators to your key markets and target audiences, ensuring a strong return on investment. As well as influencer identification, we will give recommendations on content rollout for each creator, content formats and key messaging to include to ensure it lands with players.
Engaging with a community is one of the most important ways to attract and retain players, as well as ensuring that newcomers are welcomed into positive social spaces where they want to stay. Working with your team, Pinpoint will build your tone-of-voice, channel strategy, rules of engagement and crisis management protocols to nurture active social platforms for new and veteran players alike.
We don’t simply look to recruit influencers but build relationships with them to ensure both they and you have a positive experience throughout a campaign. Pinpoint will handle contracts, communications and content reviews with content creators, giving you peace of mind that the outputs are of the highest standard.
As an extension of your team, Pinpoint can execute the content strategies we build, too. Aligning on calendar planning, creating the content and relevant assets and managing scheduling across your social channels to deliver a regular cadence of content to keep your audience engaged.
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