Bastion handled PR, influencer and localisation across multiple markets. We led PR across English-speaking territories and coordinated with local partners through the OneVoice network to secure global coverage in France, Germany, Italy, Japan, Spain and China.

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At the same time, we pre-seeded news and codes with trusted press and creators under NDA and designed a paid influencer activation centred on the game’s distinctive keyboard-mashing mechanics. To bring this to life, we sent creators playful prop kits filled with foam swords, mini plastic hands, fake fish, boxing gloves and other items designed to create entertaining chaos on stream - all under a playful activation called “Smashing Romans”.

FAQ: Can working with creators fit with my game marketing strategy?

Yes, influencer marketing plays an increasingly-critical role in the potential for players to discover your game.

Working with creators that already have a passionate and engaged community that enjoys games in the same space your game is set to occupy is an excellent way to go direct to your primary target audience. Bastion's creator scouting network means we can find partners that meet your ambitions, no matter the budget.

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