where Bastion helped
We create and deliver campaigns rooted in real world stories.
The 'poncle presents' label made its debut with the launch of Berserk or Die. With no physical presence at Summer Game Fest, the team needed a campaign that could deliver impact through press, creators and international reach, all tied to a surprise and delight moment.
Bastion provided dedicated support across PR, influencer and content localisation for global markets. Our team lead the PR marketing effort in English-speaking territories, coordinating with our OneVoice network partners to secure global coverage in France, Germany, Italy, Japan, Spain and China.
Concurrently, we pre-seeded news and codes to trusted press and creators, alongside a paid influencer activation centred on the game’s distinctive keyboard-mashing mechanics. To bring this to life, we sent creators playful prop kits filled with foam swords, mini plastic hands, fake fish, boxing gloves and other items designed to create entertaining chaos on stream - all under a playful activation called “Smashing Romans”.
Yes, influencer marketing plays an increasingly-critical role in the potential for players to discover your game.
Working with creators that already have a passionate and engaged community that enjoys games in the same space your game is set to occupy is an excellent way to go direct to your primary target audience. Bastion's creator scouting network means we can find partners that meet your ambitions, no matter the budget.
%20(2).jpg)
