where Bastion helped
We create and deliver campaigns rooted in real world stories.
Although this game is in a genre of its own, Pinpoint identified that The Sims and Minecraft players had very similar social behaviours, gaming motivations and frustrations to those who enjoy puzzle games on PC, making them a perfect target audience for the launch of Monument Valley 2 on PC.
Using this data, Pinpoint activated across Twitter, Instagram, YouTube, and Twitch with three key influencers in the UK who focused on these titles.
The campaign received an overwhelmingly positive sentiment from creator communities, helping drive further brand awareness and acquisition for the brand.
Marketing teams do their best work the sooner they're able to embed with your studio. Developers and publishers tend to seek support as they get closer to launch, but in reality, strategy and planning should begin much sooner. Forecasting development milestones, vertical slice distribution, funding rounds, publisher discussions and comms strategy for key beats can all be supported if you bring an agency into the fold.
Working with Bastion early allows us to:
• Define your game's brand positioning and tone of voice
• Shape comms strategy for announcement beats
• Align messaging with key stakeholders
• Build a marketing strategy for the months in the lead up to launch, not weeks.
Marketing needs to evolve alongside your game, not react to it.
.webp)
%20(2).jpg)
