Video Games Marketing & Communications - Frequently Asked Questions

Bastion is a UK-based marketing and communications agency specialising in video games and interactive entertainment.

We support developers and publishers with:
• Strategic positioning and brand development
• Media engagement and global outreach
• Influencer and creator campaigns
• Launch strategy and campaign planning
• Corporate communications and reputation management
• Event and experiential activation
• Marketing consultancy for indie and self-publishing studios

Our role is to ensure your game’s story is clearly defined, strategically aligned and delivered to the right audience at the right time.

The strongest results come when communications strategy begins early.Studios often seek marketing support close to launch. In reality, positioning should begin during early development milestones, vertical slice, funding rounds, publisher discussions or announcement planning.

We support developers and publishers with:
• Strategic positioning and brand development
• Media engagement and global outreach
• Influencer and creator campaigns
• Launch strategy and campaign planning
• Corporate communications and reputation management
• Event and experiential activation
• Marketing consultancy for indie and self-publishing studios

Our role is to ensure your game’s story is clearly defined, strategically aligned and delivered to the right audience at the right time.

The strongest results come when communications strategy begins early.

Studios often seek marketing support close to launch. In reality, positioning should begin during early development milestones, vertical slice, funding rounds, publisher discussions or announcement planning.

Engaging Bastion early allows us to:
• Define clear brand foundations
• Shape announcement strategy
• Align messaging across stakeholders
• Build momentum well before launch

Marketing should evolve alongside development — not react to it.

Indie studios operate in highly competitive markets where visibility is limited and differentiation is critical.

We help indie developers by:
• Clarifying their unique positioning
• Identifying core audience segments
• Building media and influencer strategies
• Supporting storefront messaging optimisation
• Creating sustainable pre-launch visibility

For self-publishing studios, we also provide structured marketing consultancy to ensure decisions are measurable, strategic and commercially aligned.

Bastion combines strategic planning, media engagement, influencer activation and corporate communications under one integrated framework.

We don’t treat influencer marketing, brand strategy or launch planning as isolated services. Instead, we build cohesive campaigns where messaging, audience targeting and execution are aligned.

We operate with a global outlook — supporting international outreach while maintaining a unified narrative.

Most importantly, we work as an extension of your internal team — not a disconnected supplier.

Influencer marketing plays a critical role in player discovery and engagement.

We don’t treat influencer marketing, brand strategy or launch planning as isolated services. Instead, we build cohesive campaigns where messaging, audience targeting and execution are aligned.

At Bastion, we identify creators whose audiences align with your genre, tone and player demographic. Campaigns are built around authentic engagement — livestreams, early access sessions, collaborative storytelling and community moments.

Influencer campaigns work alongside broader marketing strategy to create layered visibility rather than short bursts of attention.

Yes. We support international campaigns designed to resonate across key territories.

Global outreach requires more than translation — it requires cultural alignment. We ensure messaging connects locally while maintaining strategic consistency across markets.

This is particularly important for console and PC titles launching across multiple regions simultaneously.

Corporate communications focus on how a studio presents itself to partners, platforms, investors and industry stakeholders.

Bastion supports:
• Corporate positioning
• Executive profiling
• Investor communications
• Industry reputation management
• Crisis communications planning

Strong corporate communications build credibility beyond player audiences and strengthen long-term brand equity.

Marketing strategy defines positioning, messaging, audience targeting and long-term brand direction.

Paid advertising drives targeted reach through performance channels.

A strong strategy ensures that paid activity supports a coherent brand narrative rather than operating in isolation.

Bastion focuses on building strategic foundations first, then aligning execution channels around that framework.