Bastion provides strategic counsel and support for leading businesses in the videogames industry.
Our videogame corporate communications and strategy service supports studios, publishers and games technology businesses from our London office.
Telling your employers, stakeholders and customers why they should care about your business is a core pillar of any successful games company.
Be it campaign planning, press outreach or influencer and market prioritisation, we provide the strategic thinking to ensure your next step is the right one.
Deliver exciting campaign roadmaps that show consistent growth of your presence within the games industry among peers, through trade press, industry events and thought leadership.
Ensure your studio remains front-of-mind amongst your core audience and we tell the right message for your upcoming projects.
Understanding your 'voice' is key to comms. We asses your brand identity, competitors and audience to build messaging pillars that will resonate.
Extensive crisis comms strategies in the event of issues arising in media or within your player community, allowing your team to remain on the front foot.
Our team will work as the main point of contact for stakeholders, including investors, publishers and platform partners, providing solutions to challenges that may arise.
Map your key audiences across the industry to align messaging pillars with relevant senior stakeholders.
It's important to know what to do with all the data you receive, and our marketing and insights team will give you clear actions and next steps following each report, providing clarity.
Provide clear data reports that compare to other reporting periods, key beats and aligned KPIs so you know that the numbers you're reading matter to the objectives of your campaigns.
Existing answer from bastion.co.uk/faq (Corporate Communications tab), starting: "Corporate communications focus on how a studio presents itself to partners, platforms, investors and industry stakeholders." Copy across in full.
The services we provide adapt to the needs of the client and their business at the time. For instance, a new games company seeking investment for its debut videogame would benefit from our support in building a communications strategy, working with them to build a clear and investor-focused pitch deck, go-to-market strategy and outreach program to increase the company’s visibility in the industry.
The most important things to have in the event of a crisis are a calm head and visibility across the team with regards to how you choose to respond. Building clear escalation protocols, approval processes and messages for stakeholders and customers are all core to any business, and areas we can lend our expertise.
There are many ways to achieve this, and it would depend on the desired outcomes of the studio. True to all objectives is to increase awareness amongst investors and publishers with media coverage, interviews and presentations which improve your standing across the wider industry. Having clear, considered messaging that shows a coherent and long-term strategy will give investors confidence in your business.
Broader marketing is focused on selling the products you create to consumers. Corporate Communications focuses on how you choose to present your company to industry peers, investors and consumers alike. Sometimes this can be for a commercial goal, such as seeking investment or improving sales, but includes broader objectives such as increasing awareness in the industry, maintaining brand hygiene and owning your own message.
Yes, marketing agencies can help build your presentations and proposals to get your game signed up to a publisher.
Bastion will connect you with the biggest publishers in the industry, support you in building your pitch deck with a clear creative vision, insights driven audience outlines and white space identification, as well as achievable-yet-ambitious KPIsWhen choosing a video game marketing agency, look for a company that has extensive history in the industry, a healthy catalogue of case studies relevant to the services your team needs, as well as a global network capable of delivering campaigns internationally for your game.
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