marketing
consultancy

We build your campaign strategy for every stage of your launch cycle. Whether you’re yet to announce or weeks away from your game arriving on storefronts, we identify your audience, how to target them, and the unique selling points of your game to provide clear communications to players.

Working with your team to develop a clear understanding of both your studio and video game’s identity, we’ll build the strategy for how to present this to your players. Defining a tone of voice, brand identity and design philosophy gives your game its place in the market and the minds of gamers, massively increasing your chances of a successful launch.

Using dedicated research and insights tools, our analytics teams will profile your primary, secondary and tertiary audiences by game category, market and player demographics. Our strategy serves to deliver targeted campaigns with better identification of high-value players more likely to convert.

A clear breakdown of your game’s strengths, weaknesses, opportunities and threats in an easy-to-digest report, with clear actions and next steps to make sure your team knows how to engage with the findings. Our dedicated team also provides tactics for how to achieve the suggested improvements while maintaining your current workflows.

Working with a publisher for your game requires clear and consistent communication, something which we can manage on your behalf. Equally, if you’re hoping to build a relationship with a publisher, we can support you in that process.

We’ll help build your pitch proposal, provide mock questions and give guidance to significantly improve the likelihood of getting that publishing deal your game deserves.

Managing relationships with your leadership and investment teams is a vital part of leading a video game studio, but can also take a lot of time and headspace away from the actual game development. G2M, working as an extension of your team, can manage these calls and relationships.

Our team will work as the main point of contact for both your group and the stakeholders, ensuring key messages are relayed between both, and helping provide solutions on any challenges that may arise.

Our team can help build your decide the optimal assets and copy for your digital storefronts, as well as support building of in-person pop-ups and storefronts at retail. We will help build eye-catching creative to bring and keep players engaged with your game at launch.

Using a data-driven approach, we’ll conduct daily, weekly and monthly reports of your performance versus our agreed KPIs and provide consistent actions to refine our marketing strategy to achieve a successful launch.

Building bespoke messaging to adapt for your target markets, player demographics and psychographics, we don’t provide a “one size fits all” approach, but a detailed and bespoke campaign built specifically for your title.

Like any two video games, no two markets are the same. Each market you plan to launch in requires a different marketing strategy. Our international team apply their local market knowledge to ensure your campaign lands with players across key territories through bespoke messaging and transcreation of core assets, giving you a better chance of cutting through the noise.

Our G2M team is dedicated to bringing success to your studio, not tracking vanity metrics. We provide analytics and detail reporting across full funnel campaigns to ensure we target the right people that have high probability of buying your game.

We will build ambitious objectives, mapped against key performance indicators that tell us if our marketing campaign is on track, constantly adapting and improving our strategy based on the data.

A game capable of building and retaining active and positive community and social spaces has a very strong chance of success.

Our social and community team will work to set up community spaces for your players to congregate and discuss your game. We will also help maintain and build thriving and active spaces by engaging and building conversations with players, generating UGC and campaigns to retain players.