where Bastion helped
We create and deliver campaigns rooted in real world stories.
Fear the Gun aimed for a high-impact European debut to launch Layers of Fear 2, a psychological horror game. Bastion began building lasting relationships with key creators to establish the game as a must-play horror title in the UK, Germany, Spain, Italy, and the Nordics.
Our strategy combined local market expertise, top-tier creator outreach, and effective campaign rollout to maximise impact. By leveraging established relationships with influencers in each region, delivering tailored messaging for their fanbase to create authentic connections, generating genuine excitement.
To build pre-launch momentum, early-access keys were issued to prominent horror influencers, including JackSepticEye(UK), Gronkh (Germany), and MaxINFINITE (Italy), which helped heighten anticipation.
Beyond the initial markets, keys were also distributed to influencers in Russia, Turkey, and Portugal through Bastion’s OneVoice network, further extending the game’s reach. Finally, by synchronising a launch-day embargo with the US release, they ensured simultaneous coverage across Europe, driving a unified wave of streams and Let’s Plays.
.webp)
%20(2).jpg)
