Bastion created a three-tiered strategy: activate core creators, re-engage lapsed with nostalgic content while also demonstrating all the additions since they stopped playing, and attracting new players through accessible and engaging creator content.

YouTube long- and short-form content went live alongside the launch of the DLC, with livestreams across Twitch and YouTube following shortly after. Despite the client’s extensive existing partner list, we successfully sourced new voices including JackFrags, a top-tier creator, whose run in with an elk generated a highly-shareable moment.

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FAQ: How does working with creators fit alongside my game's launch strategy?

Creators can play a critical role in getting your audience to discover your game and learn more about it.

Creator marketing embeds alongside brand strategy, comms planning, social media marketing and go-to-market campaigns, rather than treating each a separate activations. Cohesive and repeated messaging across each marketing pillar ensures your audience gets clarity about why they should care about your game.

Bastion identifies creators that will deliver authenticity to your game and their communities. Campaigns are built to fit both the tone of your game and the content of the creator, meaning they deliver more than reach, but meaningful engagements with a passionate player base.