Eight years into its lifecycle, theHunter: Call of the Wild remains a fan favourite. To support the launch of the new Askiy Ridge DLC, Avalanche Studios aimed to drive CTR and sales by re-engaging their loyal community, winning back lapsed players, and capturing the interest of a broader audience across the UK,US, Germany, Canada, France and Australia. Bastion was brought in to lead the influencer strategy and bring fresh energy to the campaign.
We approached the brief with a clear three-tiered strategy. Activating core creators already aligned with the game, re-engaging lapsed players with nostalgic or updated content and attracting new players through entertaining and accessible creator content.
YouTube VODs and short-form clips were timed to go live at launch, with Twitch and YouTube livestreams following shortly after. Despite the client’s extensive existing partner list, we successfully sourced new voices including JackFrags, a notoriously hard-to-lock creator, whose run in with an elk brought bonus humour and reach.
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