We built tailored outreach lists targeting new players, lapsed fans and existing creators already familiar with the title. Key distribution supported organic coverage, while interviews with Moon’s founder Thomas Mahler gave creators unique content opportunities.

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YouTube VODs and short-form clips went live around launch, followed by Twitch and YouTube livestreams. Manual outreach ensured quality fits across regions, with consistent engagement throughout the campaign. Performance exceeded KPIs, with strong organic reach, low CPM and standout support from creators like Zizaran and Ms5000Watts.

How does Bastion support indie developers?

We know how competitive the market is for indie studios. Being visible in such a crowded space can be challenging, which is why it's especially critical to identify what makes your game different, and build your entire marketing strategy around it.

We can help your indie studio by:

• Clarifying your USP
• Identifying the core target audience
• Building media outreach and influencer strategies
• Creating storefront messaging and optimisation planning
• Developing pre-launch content cadence to maximise visibility

For self-publishing studios, we can also deliver structured marketing consultancy to give you the confidence in your strategy.

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