We built tailored outreach list, selecting creators already familiar with the game and with audiences aligned to our cohorts of new players and lapsed fans. Key distribution supported organic coverage while interviews with Moon’s founder Thomas Mahler gave creators opportunities to ask the questions their fans were keen to know and deliver bespoke content.

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YouTube videos and short-form clips built momentum by going live across our creators as the DLC was made available to players. Twitch and YouTube livestreams also began to celebrate the moment and generate conversation across the platforms. Performance exceeded KPIs, with strong organic reach, low CPM and standout support from creators like Zizaran and Ms5000Watts.

How does Bastion support indie developers?

We know how competitive the market is for indie studios. Being visible in such a crowded space can be challenging, which is why it's especially critical to identify what makes your game different, and build your entire marketing strategy around it.

We can help your indie studio by:

• Clarifying your USP
• Identifying the core target audience
• Building media outreach and influencer strategies
• Creating storefront messaging and optimisation planning
• Developing pre-launch content cadence to maximise visibility

For self-publishing studios, we can also deliver structured marketing consultancy to give you the confidence in your strategy.

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