In April 2025, Moon Studios launched The Breach, a new DLC for No Rest for the Wicked. The goal was to drive visibility and encourage both new and returning players to engage with the game, with a YouTube-first focus and Twitch as a secondary channel.
We built tailored outreach lists targeting new players, lapsed fans and existing creators already familiar with the title. Key distribution supported organic coverage, while interviews with Moon’s founder Thomas Mahler gave creators unique content opportunities.
YouTube VODs and short-form clips went live around launch, followed by Twitch and YouTube livestreams. Manual outreach ensured quality fits across regions, with consistent engagement throughout the campaign. Performance exceeded KPIs, with strong organic reach, low CPM and standout support from creators like Zizaran, Ms5000Watts and Asmongold.
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