Welcome to the Hunting Grounds: A Steel Hunters Preview Event

Events and Experiential
Strategy, Planning and Media Engagement
Background

To mark the Early Access launch of STEEL HUNTERS, a new IP from Wargaming, Bastion supported a behind-the-scenes media event at DPS Games’ studio in Guildford.

The project

The free-to-play multiplayer mech action game challenges players to “unleash the hunter within” — and this was the first chance for press to get hands-on. With an established relationship with Wargaming, Bastion stepped in to help spotlight the game through carefully managed media engagement.

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execution

We invited a mix of mainstream and specialist outlets for an exclusive studio experience. From travel recommendations to on-site support, we handled logistics and made sure everything ran smoothly. Journalists toured the studio, interviewed developers, and got hands-on time with the game (with some friendly competition, of course).

FAQ: What makes Bastion different from other video game marketing agencies?

Through a combination of strategic planning, media engagement, influencer activation and corporate communications, Bastion delivers one seamless, integrated framework.

Creator marketing, brand strategy and campaign planning are not isolated services. Instead, we build cohesive campaigns where messaging, audience targeting and execution are aligned.

We operate with a global outlook,; supporting international outreach while maintaining a unified narrative.

Most importantly, we work as an extension of your internal team — not a disconnected supplier.

Results
"Steel Hunters should be a huge success when it hits Steam, as it's doing something fresh with the genre that is genuinely interesting"
82.5m

Combined unique monthly visitors

4

Page Feature in EDGE Magazine

100%

Of attending media published previews post embargo

Tell My Story

where Bastion helped

We create and deliver campaigns rooted in real world stories.
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