Bastion’s role was to ensure the game stood out and resonated with both gamers and Bond fans. The goal was to build strong excitement around a new chapter in the Bond universe, created by the acclaimed team behind Hitman.

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Bastion supported IO Interactive with strategic messaging shaped by research into the franchise and prepared the team for post-reveal interviews. We made it clear this was an original story, not a film tie-in, and clarified its independence from the movie series. We developed focused media lists, secured interviews, and managed outreach to ensure the announcement landed with impact and clarity.

What differentiates Bastion from other marketing agencies?

Bastion combines marketing strategy, media engagement, multinational go-to-market planning, creator partnership and corporate communications under one integrated workflow.

We don't treat social media management, influencer marketing, brand strategy and launch campaigns as separate, isolated services. We instead create cohesive campaigns with consistent messaging, audience targeting and content rollout.

Most importantly, we operate as an extension of your team, rather than a disconnected service provider.

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