where Bastion helped
We create and deliver campaigns rooted in real world stories.
In April 2025, IO Interactive hosted a private showcase in Los Angeles to unveil the future of its titles. A major highlight was the reveal of a new Hitman DLC featuring Le Chiffre, the iconic Bond villain played by Mads Mikkelsen, as an exclusive Elusive Target. Bastion was brought on to secure UK media attendance, manage interviews and drive coverage around the DLC.
We identified UK press attending Summer Game Fest and began outreach early to lock in attendance for the off-site showcase. We coordinated interview schedules, distributed platform-specific review codes, and managed all in coming and outgoing media requests.
The result brought a strong press sentiment around the DLC and IOI’s continued support for Hitman Le Chiffre stood out as a highlight across a packed week of game reveals.
Absolutely, Bastion supports international marketing campaigns designed to deliver reach at scale and resonance with local markets.
Global outreach requires transcreation, not translation, which means working with marketing teams across key territories to make sure our campaign taps into the sentiments of local gaming communities.
We're here to help your game have an impact across all key markets.
You can learn more in our full FAQ.
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