In April 2025, IO Interactive hosted a private showcase in Los Angeles to unveil the future of its titles. A major highlight was the reveal of a new Hitman DLC featuring Le Chiffre, the iconic Bond villain played by Mads Mikkelsen, as an exclusive Elusive Target. Bastion was brought on to secure UK media attendance, manage interviews and drive coverage around the DLC.
We identified UK press attending Summer Game Fest and began outreach early to lock in attendance for the off-site showcase. We coordinated interview schedules, distributed platform-specific review codes, and managed all in coming and outgoing media requests.
The result brought a strong press sentiment around the DLC and IOI’s continued support for Hitman Le Chiffre stood out as a highlight across a packed week of game reveals.
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