NEWS & VIEWS
Event PR doesn’t have to be pot luck. With detailed planning, processes to harvest content from exhibitors, and by creating angles from the show itself, Bastion achieved widespread broadcast, national, regional and online coverage for Toy Fair 2014.
Toy Fair organiser the British Toy and Hobby Association tasked Bastion with achieving widespread national, consumer and trade coverage in the build-up to and during Toy Fair 2014. To achieve this, we split the campaign into three parts: exhibitor liaison, trade media communications and consumer media communications.
Exhibitor liaison is a vital component to achieving the second two goals. By engaging and building relationships with exhibitors, both big and small, it provided a vast amount of content in
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