We love it when a plan comes together.

There are many ways to engage with your consumers and encourage them to join the conversation about your products. We use the most relevant and effective vehicles from a full spectrum of media – social, broadcast, print, digital and live events – to not only reach your audience, but get them talking about, and buying into, your brand. Here are some of our most recent success stories.

Case study: Toy Fair 2014

Event PR doesn’t have to be pot luck. With detailed planning, processes to harvest content from exhibitors, and by creating angles from the show itself, Bastion achieved widespread broadcast, national, regional and online coverage for Toy Fair 2014. Toy Fair organiser the British Toy and Hobby Association
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500m views for Gadget Show Live

The Gadget Show Live @ Christmas moved to a new home at Earls Court in west London at the end of last year. Bastion was appointed to execute a 12-week media relations campaign to raise awareness of the show among consumers and ultimately drive ticket sales.
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Royal Parks Foundation Half + Ultra 2013

Royal Parks Foundation Half Marathon

Working with the Royal Parks Foundation Half Marathon, Bastion was challenged with managing and delivering press coverage to a mainstream audience. The event was run by 16,000 entrants on Sunday 6 October. The course encompassed the streets of London, taking in iconic views such
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Harnessing coverage worth half a million

Back in 2001,Marlin Apartments bought a building at 4 Brabant Court in the City on London repurposed as offices. Originally a fine Georgian residence, 4 Brabant Court had been much updated and repurposed over its 300-odd years. Marlin embarked on a project to return
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Brothers – A Tale of Two Sons & Payday 2

At the start of the year, Bastion was tasked by 505 Games with creating a buzz and excitement around two of the best game launches of 2013: Brother – A Tale of Two Sons and Payday 2. With both titles launching in August, Bastion
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Gadget Show Live – 250 clippings and counting…

In addition to an intensive pre-show campaign, Gadget Show Live Professional – the trade day – also doubles up as media day, which is invaluable in allowing for coverage to run the night before and morning and week of the public days, engaging existing
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Toy Fair 2013 143

Toy Fair 2013: a national success

“Thank you for another fantastic Toy Fair and for all of the opportunities you passed our way – another great show.” This was just one of the messages we received following Toy Fair 2013 last week – a show which celebrated its 60th birthday this
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Digital Reality: Sine Mora European press event

With 60 specialist and consumer press from the UK, France and Germany in attendance and ensuing review scores at the very upper end of the scale, the press launch of Digital Reality’s XBLA title Sine Mora is testament to the results that can be
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Gadget Show Live Christmas – a case study

The first Gadget Show Live Christmas was held at the beginning of December 2012 and more than 27,000 people attended over three days. Bastion was tasked with raising awareness of the show across consumer and trade media.  The PR campaign for Gadget Show Live
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Business Travel Show 2012

Throughout the five month campaign, Bastion secured 280 press clippings for the event – an increase of 18 per cent on the previous year – with a circulation of almost 240 million and an AVE of £173,000. While B2B coverage is our main priority
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TF 14 circular logo

Toy Fair 2012

Added to this, 351 press attended and we secured 417 pieces of coverage, including five interviews on BBC Breakfast on press day and further TV coverage on Lorraine and Sky Sports News. News, features and photo cap stories were placed in The Guardian, Independent, Financial Times, Daily Mail,
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The launch of Guild Wars 2

Bastion was tasked with achieving widespread specialist and mainstream coverage by publisher NCSOFT. We had already worked on the early stages of Guild Wars 2, helping it become one of the most anticipated games of 2012. Therefore, come launch, we were faced with two
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505 Games: Sniper Elite V2 UK press event

An adrenalin-packed press event, Sniper School saw us ferry 22 key journalists from around the UK to a military training facility in an ‘undisclosed location’ where they were taught how to fire sniper rifles by some very hardcore weapons experts.  Demos and interview opportunities with
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