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Developing Beyond, is a new $500,000 game development competition organised by Epic Games and Wellcome. Development studios based in Europe are invited to pitch a game based on the theme of Transformations, with the
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The 19th century English essayist and art critic Walter Pater (not to be confused with legendary Chicago Bears running back Walter Payton) said that “all art constantly aspires towards the condition of music”. As
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The annual Develop conference took place in Brighton from 12-14 July and there was no doubt about the technology that dominated the agenda. If you’d created a Word Cloud based on seminars, presentations and
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The first, very low key, ‘eSports’ event actually took place in 1972, when Stanford University students played competitive Space Wars for the none-more-groovy prize of a subscription to Rolling Stone. But, despite a 45
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Today, Bastion announced three new games industry client wins and a new home in the iconic Tea Building in Shoreditch. ESL, Focus Home Interactive and EarlyNinja will all be working with Bastion throughout 2016 after Bastion won competitive pitches earlier in the year. ESL
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Over the years, we have been fortunate to work with a host of stars and celebrities on campaigns.  Most recently we had the opportunity to work a true legend of the screen, William Shatner. 
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Spring Season 2017

Bastion News

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Posted in Games Industry, PR



The ESL UK Premiership spring season will run from January through to the end of May and feature Counter-Strike: Global Offensive, League of Legends and Hearthstone across seven week seasons for each title. To get
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Bastion has announced the appointment of Luke Karmali, former UK editor and video host at IGN. “Over the three and a half years that Luke was at IGN he built up a deep understanding
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After much speculation, anticipation and with growing excitement the first expansion to the hugely popular MMO Guild Wars 2, Heart of Thorns launched on October 23 2015. Bastion was tasked with ensuring mainstream and
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Imogen (6) holding one of the Shopkins characters, part of a collectables range which has helped grow the UK toy industry by 6.3 per cent during 2106 announced toy at Toy Fair 2017 (Olympia).

For more information contact ravi@bastion.co.uk

UK Toy Market Grows to £3.5 Billon for First Time; Largest Toy Market in Europe and 4th in the World 24th January 2017: The UK toy market saw a 6.3 per cent uplift in
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Our Client Epic Games asked us to organise a Winter Retreat for their senior Unreal Engine licensees. Soho House Istanbul provided a dramatic back drop for an intense few days of presentations and discussions
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InComm recently asked us to manage their second European Strategic Alliance. Kings Place, one of London’s best conference venues, was chosen to host the event and the keynote speaker was Lady Michelle Mone, Baroness
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On Wednesday 4 November, the Toy Retailers Association opened its doors for DreamToys 2015. DreamToys is the most autthoritative and independent list on what toys will be hottest this Christmas and we invited the
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Europe’s elite journalists and bloggers descended on the Brighton Centre this week to get a first look at ArenaNet’s plans for the Guild Wars 2 expansion, Heart of Thorns. More than 50 media were
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Making TV for Toy Fair

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Posted in Exhibition, Media, Toys | Tagged ,



Toy Fair TV, a concept that was born out of an idea where exhibitors would be allowed to demo a product in front of a camera, has become a successful project that has just
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SocialBro, a digital platform to help businesses make the most of Twitter and their community, asked us to to contribute to an article they published on using social media effectively for events and exhibitions. 
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On the 5th November, the DreamToys 2014 list was announced. Organised on behalf of the Toy Retailers Association, the list is the most authoritative list of the ‘most wanted’ toys this Christmas.  Fun and
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Last week, with so much going on over the three days, the Develop in Brighton conference came and went in a flash. Twitter was abuzz with the game development community and rightly so, as
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E3 2013 was all about Next Gen. Who could WOW you enough to convince you to purchase their console.  Judges decision unanimously give round one to Sony and its PS4.  With round two now
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WildStar launches on the 3 June. Rather than sending journalists a boring email with a code, it was time to do some old skool (yes with a k) PR – sending out physical press
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Event PR doesn’t have to be pot luck. With detailed planning, processes to harvest content from exhibitors, and by creating angles from the show itself, Bastion achieved widespread broadcast, national, regional and online coverage
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The Gadget Show Live @ Christmas moved to a new home at Earls Court in west London at the end of last year. Bastion was appointed to execute a 12-week media relations campaign to
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When it comes to social media, I am that person who takes an iPad to bed to chat to my sisters on Facebook and checks email first thing on waking. I’m also a big
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So the Christmas advert is now a Thing. One of the brand-new traditions of Christmas, like commercially made Christmas stockings, secular Advent calendars, and the repositioning of the Christmas jumper as a style item.
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Long gone are the days when we had to work hard to convince exhibition clients that social media should be integral to their marketing campaigns and that it really can have an impact on
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Royal Parks Foundation Half + Ultra 2013

Working with the Royal Parks Foundation Half Marathon, Bastion was challenged with managing and delivering press coverage to a mainstream audience. The event was run by 16,000 entrants on Sunday 6 October. The course
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We do PR for a number of conferences (F2P Summit, Develop in Brighton, etc) and also for the trade expo Business Travel Show whose attendees can be involved in organising large meetings, so I
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We’re hiring!

Bastion News

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Posted in Uncategorized



We’re looking for hard working, enthusiastic and fun PR execs and managers to join our leading events, games and consumer agency, working part time and full time across a range of our fantastic clients. If you’ve got games or lifestyle experience with good consumer connections
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Mum, what can I play now?

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Posted in Games Industry | Tagged , ,



There’s a gap in the games market. A significant demographic with high hardware ownership, access to all platforms available and with purchasing power both through their own money and pester power. Kids between 10-15
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PR and the cycle helmet debate

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Posted in Sport | Tagged , ,



Do you wear a cycle helmet when riding your bike?  It appears a large number of cyclists don’t wear one now and don’t want to in the future, yet people are lobbying heavily for
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