The Xbox One was revealed this week to much relief in this office. I don’t think we could have taken much more rumour-mongering or false name suggestions. (It’s called One, by the way, because Continue reading >
Last week a fellow PR person wrote on an exhibition’s Facebook page that we manage: “Oh my, it’s not till you need to deal with exhibitions in other industries you appreciate how fab you Continue reading >
Six years ago at launch the original iPhone had a wow factor that I’m not sure has been surpassed since. Three weeks ago, the Samsung Galaxy S4, the much-vaunted, so-called iPhone killer, was launched Continue reading >
The ‘facts’ behind forthcoming launches of new technology are so varied and contentious that they must surely be taken with a pinch of salt. And yes, I do mean the new Xbox. Depending on Continue reading >
Free to play gaming is something we talk a lot about at Bastion, but there is a reason for that. In our line of work we’ve been lucky ennough to monitor the changes within Continue reading >
I clicked on this link on an impulse last week after seeing it on a friend’s Twitter feed. This in itself was an odd thing for me to do. I don’t tend to click Continue reading >
When I started out as a sports coach (long ago), I quickly realised that being a good player didn’t necessarily translate into being a good coach. The older, and perhaps wiser, I became the Continue reading >
The sun – or should I say darkened wintry sky – has only just set on Gadget Show Live, the biggest consumer tech event in the UK. It ran from 2-7 April at Birmingham’s Continue reading >
There’s a lot of talk today the about poor drafting of the media Royal Charter, but there are some more detailed elements that are still being considered and which will inevitably cause even more Continue reading >
The recent story of a five year old racking up a £1,700 iTunes bill on the game Zombies vs Ninja has brought the model of in-app purchases into the media spotlight. Rory Cellan-Jones’ blog Continue reading >
Stuck at Grenoble Airport, with an unspecified delay to our flight. We were issued a letter from Monarch Airlines stating a technical problem with the plane, and one ‘meal’ voucher each, which could be Continue reading >
I’ve been lucky enough to work in the videogames industry for five years, basically the latter half of my career in PR so far. In a game of two halves, the second half has Continue reading >
“News now is not the newspaper” – it’s not the most elegant of headlines, but it was yesterday’s Observer quoting Lionel Barber, the editor of the Financial Times, explaining why for him, the FT Continue reading >
“Thank you for another fantastic Toy Fair and for all of the opportunities you passed our way – another great show.” This was just one of the messages we received following Toy Fair 2013 Continue reading >
Please don’t take this personally, it’s aimed at me too. Following the tragedy of the Connecticut shootings and other numerous recent violent gun-related incidents in the US, even Democrats are getting aggressive. Their California Continue reading >
As the iPad Mini becomes established in the market and the iPhone 5 shows no signs of slowing down, what of the product sitting in between the two? A device, which, surely uniquely among Continue reading >
I love Kickstarter. It’s a brilliant crowdfunding platform, offering entrepreneurs, creatives and established talent an added dimension with which to realise their dreams and get those projects off the ground. While they had their Continue reading >
2012 may be remembered as a wonderful year for anyone even remotely interested in sport, but for the games industry the consensus is probably that it was in awkward transition. Retail game sales fell Continue reading >
2012? Pffft. Roland Emmerich and the Mayan calendar got it wrong (the former, very, very wrong). Anyone seeking signs of armageddon might eschew John Cusack’s ludicrous antics or hippies in the Alps and consider Continue reading >
MCV’s preview of the ERA (Entertainment Retailers Association) report highlights a £1bn spend on digital content — over half of which (£552m) was spent on video games, representing a 7.7% rise on previously released figures. Continue reading >
It’s been a long year. We could dwell on the successful events and campaigns of 2012 … or we could make predictions about the developments we expect to see next year. Or we could just Continue reading >
Free-to-play or freemium games are the future of the video games industry. Certainly in the online space and I’d be prepared to put my neck on the line to cover all gaming. While it may Continue reading >
First there were 21, then a shortlist of 12, and now just four. Four teams remain in this year’s incarnation of Epic Games’ Make Something Unreal Live contest. At a presentation day slightly reminiscent Continue reading >
The first Gadget Show Live Christmas was held at the beginning of December and more than 27,000 people attended over three days. Bastion was tasked with raising awareness of the show across consumer and Continue reading >
Growing up I was fascinated by Patrick Moore. I think, of the many questions I asked my parents in my formative years, a fair percentage were about that man. He was the closest thing Continue reading >
On Tuesday night a few of us from Bastion went along to 195, Piccadilly for Games Question Time; hosted by @BAFTAGames. It was a great night. Debate was polite but suitably robust — with no one Continue reading >
For me, texting is second nature. I’ve been doing it since I was a teenager. (About as long as other bad habits I picked up at the time.) On the 20th anniversary of the ‘short Continue reading >
Last week I queried Time magazine’s criteria for choosing its Top 100 games, which led to several online discussions all with the same conclusion: better graphics do not equal a better game. It’s all Continue reading >
A recently reported survey claimed that 75% of CEOs didn’t trust their marketing directors, believing they took more interest in creating award-winning campaigns than building solid ROI into their output. That’s a strong statement, Continue reading >
