UK Toy Market Grows to £3.5 Billon for First Time; Largest Toy Market in Europe and 4th in the World
24th January 2017: The UK toy market saw a 6.3 per cent uplift in sales in 2016. This increases the market value to more than £3.5 billion for the first time, according to The NPD Group who released the figures today in partnership with the British Toy and Hobby Association at this year’s Toy Fair.
The growth equates to a gain of more than £200 million year on year with 415 million units sold in 2016, an increase of 7.5%, driven in part by collectables. The UK is now the largest market in Europe and fourth largest in the world.
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