You’d have to have been in a coma for the last seven years to not know the Olympic Games are heading to London this summer. They’re bloomin’ everywhere. The PR campaign, which went into overdrive the second it was announced London had shunted Paris into second place to win the honour of staging the 30th Olympiad, has been a master class in drip feeding. As a PR person, I’m in awe.
As a punter though, its a very different story. And after seeing the One Show dedicate its entire hour last Friday to the arrival of a gold plane with Princess Anne and a miner’s lamp with a teeny flame in it (which has since gone out) I have a message to the LOCOG PR team: “Sometimes it’s just as important to know when to be quiet as it is to know how to make a noise. That time is now. Please, please, can we just have a little bit of shush.”
I’ve heard so much about the Olympics recently that coverage is now having a reverse effect on me. And instead of whetting my appetite for July 27th, I’m saturated. I feel like it’s already been and gone. And part of me just can’t wait for it to be all properly over and done with and we can get back to making/reporting/consuming real news.
Charlotte Le Rougetel is an account director at Bastion. Despite applying three times and contributing a hefty chunk of her council tax towards it, she does not have any tickets for this summer’s Olympics Games. Hassle her on Twitter @charlieleroo