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The 19th century English essayist and art critic Walter Pater (not to be confused with legendary Chicago Bears running back Walter Payton) said that “all art constantly aspires towards the condition of music”. As
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The annual Develop conference took place in Brighton from 12-14 July and there was no doubt about the technology that dominated the agenda. If you’d created a Word Cloud based on seminars, presentations and
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The first, very low key, ‘eSports’ event actually took place in 1972, when Stanford University students played competitive Space Wars for the none-more-groovy prize of a subscription to Rolling Stone. But, despite a 45
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Today, Bastion announced three new games industry client wins and a new home in the iconic Tea Building in Shoreditch. ESL, Focus Home Interactive and EarlyNinja will all be working with Bastion throughout 2016 after Bastion won competitive pitches earlier in the year. ESL
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Bastion has announced the appointment of Luke Karmali, former UK editor and video host at IGN. “Over the three and a half years that Luke was at IGN he built up a deep understanding
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On the 5th November, the DreamToys 2014 list was announced. Organised on behalf of the Toy Retailers Association, the list is the most authoritative list of the ‘most wanted’ toys this Christmas.  Fun and
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So the Christmas advert is now a Thing. One of the brand-new traditions of Christmas, like commercially made Christmas stockings, secular Advent calendars, and the repositioning of the Christmas jumper as a style item.
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We’re hiring!

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We’re looking for hard working, enthusiastic and fun PR execs and managers to join our leading events, games and consumer agency, working part time and full time across a range of our fantastic clients. If you’ve got games or lifestyle experience with good consumer connections
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How to score a perfect 10

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Read how Bastion worked with 505 Games to launch Payday 2 and Brothers – A Tale of Two Sons with fantastic results, including a number one chart position. Click here.

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New UKIE Members

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We’re delighted to announce our membership of UKIE – the Association for UK Interactive Entertainment. http://ukie.info/  

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Fantastic Friday!

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It’s Fantastic Friday here at Bastion Towers with 505 Games’ Brothers scoring a whopping 5/5 and Game of the Week in today’s Daily Mirror and Payday 2 taking the lead review and a 4/5
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One reason why futurologists often get it wrong is that crucial tech developments can give us things we never knew we wanted. So while predictions centre around cars that can do 100 miles to
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Guest blog: the acceptance of games

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Yesterday the V&A announced the appointment of its first games designer in residence – 22 year old, BAFTA-winning Sophia George. Sophia will be taking inspiration from the collections at the V&A and hosting public
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Happy New Year

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Happy New Year everyone – here’s wishing you a happy, healthy and successful 2013. 

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A recently reported survey claimed that 75% of CEOs didn’t trust their marketing directors, believing they took more interest in creating award-winning campaigns than building solid ROI into their output. That’s a strong statement,
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The end of this week sees the release of the Wii U and, hopefully, another disruptive arrival for Nintendo. I’m hearing a lot of negativity about the console at the moment but this isn’t
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The Willow Foundation, founded by Bob and Megs Wilson, and generously supported by GamesAid, has helped over 9,000 people during their darkest days, providing a Special Day that gives them a chance to forget,
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In praise of books

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Technology has pervaded every aspect of our lives, generally making it better, or at least more efficient. Health, transport, communications, our general lifestyle have all seen improvements. But is there a point where things
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From an initial entry of 21 teams from educational establishments across Europe, 12 have been shortlisted to progress to the next round in this year’s Make Something Unreal Live competition, organised by Epic Games.
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So it’s over.  Following a bruising and, at times, ugly campaign the race is over and Obama is victorious. I’ve just watched the acceptance speech live, and boy, what a speech it was. You
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Looking in from the outside it was plain to see that Andrew Mitchell would not survive the media blitzkrieg that followed his temper tantrum at the Downing Street gates. Forever and a day his
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If you are a GamesAid member please don’t forget to register your vote for the selection of charities that will receive financial support from GamesAid in 2012. Voting closes at 23.59pm on Sunday 23rd
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I’m calling it. The abuse of this small two letter word needs to end. It drives me nuts. You know what I’m talking about, right? A politician or scientist is being questioned on the
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Being a young, twenty-something, by-product of the early 90s, I wasn’t around during the first transmission of coloured television or the development of the humble telephone. In fact I have missed a lot of
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The headline e-books outselling printed books sounds like one that the UK publishing industry has been waiting for with trepidation ever since the launch of the Amazon Kindle. There are of course people saying
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Break into games PR

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Bastion is kick-starting its intern programme for the second half of 2012 – if you’re interested in hearing more, just drop us a line at hello@bastion.co.uk with some info about yourself. 

Renaissance Blood THD
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NCsoft is excited to announce the release of the publisher’s latest title, Renaissance Blood THD, on the Google Play Store. Developed by Korean FPS masterminds BRIDEA and published by NCsoft, Renaissance Blood THD is
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We’ve taken a bit of an interest in the relationship between football and pioneering tech recently, with the launch of Quick Feet — the proven ball skills training programme that helps players develop tiki-taka
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Our friends at Intent Media are hosting the MCV Award’s this Thursday and are asking everyone who’s attending to take a tenner to donate to GamesAid. The organisation aims to raise £4,000 by the end
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Sky Atlantic’s Game of Thrones is back again with a second series and it’s time to pretend I’m not really into it — again. After seeing trailers for the first series I made it
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