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WildStar launches on the 3 June. Rather than sending journalists a boring email with a code, it was time to do some old skool (yes with a k) PR – sending out physical press
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Event PR doesn’t have to be pot luck. With detailed planning, processes to harvest content from exhibitors, and by creating angles from the show itself, Bastion achieved widespread broadcast, national, regional and online coverage
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Royal Parks Foundation Half + Ultra 2013

Working with the Royal Parks Foundation Half Marathon, Bastion was challenged with managing and delivering press coverage to a mainstream audience. The event was run by 16,000 entrants on Sunday 6 October. The course
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On Sunday, 4 August, BBC One announced The Thick of It star, Peter Capaldi, will be the 12th actor to officially play Doctor Who. Anticipation around the announcement of a new Doctor is always high, but this time round, there was an overwhelming feeling
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Bastion recently played host to the popular TV psychologist Dr Linda Papadopouolos as she filmed a series of videos in her role as ambassador to the Make Time 2 Play campaign. Dr Linda was
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I recently posted on my Facebook page the excellent video by Greg Karber (Fitch the Homeless), which encourages all of us to hunt out any Abercrombie and Fitch garments that we may have and
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On Friday 24 May, Bastion took to the Home of Cricket, Lord’s, to promote Ashes Cricket 2013. With the help of England all-rounder Chris Woakes, we welcomed press, retailers and partners to take a
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It’s people who matter

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I clicked on this link on an impulse last week after seeing it on a friend’s Twitter feed. This in itself was an odd thing for me to do. I don’t tend to click
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When I started out as a sports coach (long ago), I quickly realised that being a good player didn’t necessarily translate into being a good coach. The older, and perhaps wiser, I became the
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Stuck at Grenoble Airport, with an unspecified delay to our flight. We were issued a letter from Monarch Airlines stating a technical problem with the plane, and one ‘meal’ voucher each, which could be
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There’s no PR in TEAM?

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I’ve been lucky enough to work in the videogames industry for five years, basically the latter half of my career in PR so far. In a game of two halves, the second half has
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Last week a fellow PR person wrote on an exhibition’s Facebook page that we manage: “Oh my, it’s not till you need to deal with exhibitions in other industries you appreciate how fab you
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On Saturday morning, I watched Charlie Stayt and Louise Minchin savage George Entwistle from the BBC Breakfast sofa. With every additional question, Mr Entwistle looked – and sounded – more annoyed, frustrated, tired, angry and at
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GTA V for victory

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Posted in Games Industry, PR | Tagged , ,



I love Grand Theft Auto. Since the top-down original I have been smitten with its overblown, ridiculously cool universe. Yes, it’s a bit violent. It’s crossed some ‘boundaries’. People who simply don’t get videogames,
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My personal poppy appeal

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Last week I watched in awe as the perennial poppy PR machine cranked into action once more. Nationwide broadcast, print and online coverage was secured. Newsreaders, TV presenters and celebrities all wore their poppies
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Truly you would have to have spent the last three months living in a sensory deprivation tank not to have noticed that the 23rd James Bond film, Skyfall, is released this week. Happily released
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Last night I was glued to my TV screen for five minutes watching a fuzzy little white blot on a very blurred grey background. X Factor and Strictly producers take note because, believe it
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All apologies

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What is the point of apologising? I don’t mean personal pleas for forgiveness between two people – I’m sorry I didn’t let you know, Sorry I forgot your birthday, etc. I mean these corporate,
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The annual Labour party conference is in Manchester this week and the focus of the weekend’s news programmes seemed to be not so much on policy but on personality, specifically whether Ed Milliband has
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Twitter
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Twitter can be a cruel mistress, especially if you tell her how to start a sentence. Invariably, even within the confines of 140 characters, it will end badly. However, after some lively discussion in
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Oscar Pistorius
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Oscar Pistorius is and has been for a while, the poster boy of the Paralympics. Affectionately named the blade runner, Pistorius is one of those rare athletes who transcend his sport, in line with
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I must admit I was a bit, hmm, whatever, about the Paralympics. I loved the Olympics so much I just didn’t think I had enough emotion –or time – left for round two. It
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As the Republican party gathers in Tampa to anoint Mitt Romney, Frank Luntz the American pollster, has declared that the race is too close to call. His observation is that this election, more than
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If ever you needed proof of the bubble we’ve all been living in during London 2012 it came this morning when no one in the office had a clue who had won the Charity
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I recently read that there’s a townhouse in Washington that is kept for the exclusive use of ex Presidents of the United States. Their home-from-home whilst in the capitol, and place to meet and
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London-based PR and communications agency Bastion has been appointed by the British Toy & Hobby Association to run the campaign for Toy Fair. The appointment follows a four-way pitch. Bastion was the incumbent agency,
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Yesterday morning I watched the Olympic torch make its way up Caledonian Road in north London. I have to admit I didn’t initially buy into the buzz surrounding the relay, but yesterday, at 8.03am
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The Olympics has to protect its sponsors. It is a line we’ve heard for the past six months from the powers that be. Many have been outraged with the recent interview the BBC did
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Media mogul Rupert Murdoch has never been a popular figure in the UK, the phone-tapping scandal and News International’s print practices have worsened matters considerably. Less directly, I’ve often wondered what Sky’s ‘rebooting’ of
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You may have cringed and fumed each time Liz Jones’ latest pompous outpouring was published online, and you probably lambasted the Daily Mail for giving her a platform to speak in the first place,
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