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Posted in: Games Industry

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Developing Beyond, is a new $500,000 game development competition organised by Epic Games and Wellcome. Development studios based in Europe are invited to pitch a game based on the theme of Transformations, with the
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Spring Season 2017

Bastion News

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Posted in Games Industry, PR



The ESL UK Premiership spring season will run from January through to the end of May and feature Counter-Strike: Global Offensive, League of Legends and Hearthstone across seven week seasons for each title. To get
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After much speculation, anticipation and with growing excitement the first expansion to the hugely popular MMO Guild Wars 2, Heart of Thorns launched on October 23 2015. Bastion was tasked with ensuring mainstream and
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Our Client Epic Games asked us to organise a Winter Retreat for their senior Unreal Engine licensees. Soho House Istanbul provided a dramatic back drop for an intense few days of presentations and discussions
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Europe’s elite journalists and bloggers descended on the Brighton Centre this week to get a first look at ArenaNet’s plans for the Guild Wars 2 expansion, Heart of Thorns. More than 50 media were
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Last week, with so much going on over the three days, the Develop in Brighton conference came and went in a flash. Twitter was abuzz with the game development community and rightly so, as
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E3 2013 was all about Next Gen. Who could WOW you enough to convince you to purchase their console.  Judges decision unanimously give round one to Sony and its PS4.  With round two now
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WildStar launches on the 3 June. Rather than sending journalists a boring email with a code, it was time to do some old skool (yes with a k) PR – sending out physical press
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Mum, what can I play now?

Team Blog

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Posted in Games Industry | Tagged , ,



There’s a gap in the games market. A significant demographic with high hardware ownership, access to all platforms available and with purchasing power both through their own money and pester power. Kids between 10-15
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On Sunday, 4 August, BBC One announced The Thick of It star, Peter Capaldi, will be the 12th actor to officially play Doctor Who. Anticipation around the announcement of a new Doctor is always high, but this time round, there was an overwhelming feeling
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On Friday 24 May, Bastion took to the Home of Cricket, Lord’s, to promote Ashes Cricket 2013. With the help of England all-rounder Chris Woakes, we welcomed press, retailers and partners to take a
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The One Show

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The Xbox One was revealed this week to much relief in this office. I don’t think we could have taken much more rumour-mongering or false name suggestions. (It’s called One, by the way, because it’s an all in one box.) I have some thoughts.
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The ‘facts’ behind forthcoming launches of new technology are so varied and contentious that they must surely  be taken with a pinch of salt. And yes, I do mean the new Xbox.  Depending on
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Free to play gaming is something we talk a lot about at Bastion, but there is a reason for that. In our line of work we’ve been lucky ennough to monitor the changes within
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The recent story of a five year old racking up a £1,700 iTunes bill on the game Zombies vs Ninja has brought the model of in-app purchases into the media spotlight. Rory Cellan-Jones’ blog
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There’s no PR in TEAM?

Team Blog

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Posted in Games Industry, PR | Tagged ,



I’ve been lucky enough to work in the videogames industry for five years, basically the latter half of my career in PR so far. In a game of two halves, the second half has
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Shut up, gamers!

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Posted in Games Industry | Tagged ,



Please don’t take this personally, it’s aimed at me too. Following the tragedy of the Connecticut shootings and other numerous recent violent gun-related incidents in the US, even Democrats are getting aggressive. Their California
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I love Kickstarter. It’s a brilliant crowdfunding platform, offering entrepreneurs, creatives and established talent an added dimension with which to realise their dreams and get those projects off the ground.  While they had their
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2012 may be remembered as a wonderful year for anyone even remotely interested in sport, but for the games industry the consensus is probably that it was in awkward transition. Retail game sales fell
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2012? Pffft. Roland Emmerich and the Mayan calendar got it wrong (the former, very, very wrong). Anyone seeking signs of armageddon might eschew John Cusack’s ludicrous antics or hippies in the Alps and consider
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MCV’s preview of the ERA (Entertainment Retailers Association) report highlights a £1bn spend on digital content — over half of which (£552m) was spent on video games, representing a 7.7% rise on previously released figures.
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It’s been a long year. We could dwell on the successful events and campaigns of 2012 …  or we could make predictions about the developments we expect to see next year. Or we could just
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Free-to-play or freemium games are the future of the video games industry. Certainly in the online space and I’d be prepared to put my neck on the line to cover all gaming. While it may
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First there were 21, then a shortlist of 12, and now just four. Four teams remain in this year’s incarnation of Epic Games’ Make Something Unreal Live contest. At a presentation day slightly reminiscent
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On Tuesday night a few of us from Bastion went along to 195, Piccadilly for Games Question Time; hosted by @BAFTAGames. It was a great night. Debate was polite but suitably robust — with no one
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Last week I queried Time magazine’s criteria for choosing its Top 100 games, which led to several online discussions all with the same conclusion: better graphics do not equal a better game. It’s all
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The end of this week sees the release of the Wii U and, hopefully, another disruptive arrival for Nintendo. I’m hearing a lot of negativity about the console at the moment but this isn’t
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Time Magazine has published its list of Top 100 All-Time Videogames. Articles of this type, whether it’s music, films, books, whatever, seem to be intended mainly to generate a blizzard of comments bemoaning the
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I own a Wii. I rarely use it. There were times when Super Mario Galaxy 2 and Wii Sports Resort were popular at home but have long-since succumbed to the double threat of Sky
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Bastion was tasked with achieving widespread specialist and mainstream coverage by publisher NCSOFT. We had already worked on the early stages of Guild Wars 2, helping it become one of the most anticipated games
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