On Friday 24 May, Bastion took to the Home of Cricket, Lord’s, to promote Ashes Cricket 2013. With the help of England all-rounder Chris Woakes, we welcomed press, retailers and partners to take a Continue reading >
Free to play gaming is something we talk a lot about at Bastion, but there is a reason for that. In our line of work we’ve been lucky ennough to monitor the changes within Continue reading >
The recent story of a five year old racking up a £1,700 iTunes bill on the game Zombies vs Ninja has brought the model of in-app purchases into the media spotlight. Rory Cellan-Jones’ blog Continue reading >
“Thank you for another fantastic Toy Fair and for all of the opportunities you passed our way – another great show.” This was just one of the messages we received following Toy Fair 2013 Continue reading >
Free-to-play or freemium games are the future of the video games industry. Certainly in the online space and I’d be prepared to put my neck on the line to cover all gaming. While it may Continue reading >
Psy’s hit Gangnam Style has just become the most viewed hit on YouTube. The South Korean sensation also holds the Guinness world record for the most number ones across the globe. Apart from being hilarious Continue reading >
4G has launched exclusively to Everything Everywhere (EE). It is a revolution in mobile technology. We can now have the type of Internet speeds you would expect wired up to a PC on the Continue reading >
Bastion was tasked with achieving widespread specialist and mainstream coverage by publisher NCSOFT. We had already worked on the early stages of Guild Wars 2, helping it become one of the most anticipated games Continue reading >
Football is about to implode. It is only a matter of time. I write this blog in utter frustration. I only watched two games on Match of the Day 2 on Sunday but that Continue reading >
After an enjoyable meal and a bottle or two of wine too many on Saturday night, the programme for Sunday was clear – sofa, lot of food and catch up TV. This is where I realised how two pieces of hardware have changed dramatically Continue reading >
Twitter is a wonderful thing. I was introduced to Twitter when I first joined Bastion. Straight out of university, I found a vehicle in which I could engage with friends and like-minded people about Continue reading >
Video games are a wonderful thing. They open a door to a different world. A world where you don’t have to be yourself; a world where you can turn imagination into reality. In FIFA Continue reading >
Minecraft is the latest developer to reject Microsoft’s strategy for Windows 8. Along with Gabe Newell at Valve and Rob Pardo at Blizzard, Markus Persson has gone out of his way to denounce Windows Continue reading >
At 3pm on Thursday 13 September, I tuned into Nintendo’s Wii U announcement with my mind already made up. The Wii U is a next gen console that doesn’t excite me and has been Continue reading >
Oscar Pistorius is and has been for a while, the poster boy of the Paralympics. Affectionately named the blade runner, Pistorius is one of those rare athletes who transcend his sport, in line with Continue reading >
Guild Wars 2 has launched. If you didn’t pre-purchase or aren’t a member of the press, 8am this morning was the first moment you would have had the pleasure to dive into the world Continue reading >
The wonderful thing about children is they are brutally honest. They have no fear of embarrassment and don’t mince their words or spare someone’s feelings. They just say it how it is. That is Continue reading >
The Olympics has to protect its sponsors. It is a line we’ve heard for the past six months from the powers that be. Many have been outraged with the recent interview the BBC did Continue reading >
Being social media fanboys at Bastion towers, a topic of discussion that crops up a few times is how best to measure the success of a social media campaign, or how successful are we Continue reading >
As everyone knows, we are currently suffering through a financial crisis. We may be starting to recover slightly but no one can suggest we are living in prosperous times. If only our financial system Continue reading >
BBC Click recently ran a piece focusing on a conference in Rio called, Rio + Social conference on sustainability. It is a conference that is the first of its kind that relies almost entirely Continue reading >
England fans wake up today, heartbroken at watching their national side crash out of another major football championship to dreaded penalties. Not since the quarter final against Spain at Euro 96 has England won Continue reading >
I read an article in Develop suggesting “the push for enormous scale and cutting edge graphics in triple-A games is a ‘cancerous growth’ for the industry”. This got me thinking – although triple-A titles developed Continue reading >
During the build up to E3, there were a number of articles in the press questioning the validity of the exhibition. Some big names didn’t attend and the integrity of the show took a battering. With E3 Continue reading >
Meetings are vital to the effective running of a business. They help build relationships and get important decisions made in a way emails, conference calls and video conferencing can’t. There is something about meeting Continue reading >
Euro 2012 begins today and it really has snuck up on us. It seems that this Championship is set to drift by. I have no sense of anticipation; I don’t feel the buzz. Our Continue reading >
NCsoft announces today the release of the publisher’s latest iOS title, Project 83113, on the iTunes App Store. Developed by Swedish studio Fabrication Games and published by NCsoft, Project 83113 is an action-packed platformer/shooter Continue reading >
At E3 this week, Samsung announced a partnership with Gaikai to use the firm’s streaming technology to let owners of its TVs to play titles written for the PlayStation 3 and Xbox 360 without Continue reading >
I read an article this week, which suggested Sony is looking into technology that will interrupt your gameplay in order to play an advert. I feel most gamers’ first reactions were similar to Continue reading >
In the company’s post-financials conference call, Ubisoft suggested free-to-play could be the go-to business model for next generation console software PS4, Next Xbox and Wii U. It is about time. Different sectors of the Continue reading >
