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The Gadget Show Live @ Christmas moved to a new home at Earls Court in west London at the end of last year. Bastion was appointed to execute a 12-week media relations campaign to
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When it comes to social media, I am that person who takes an iPad to bed to chat to my sisters on Facebook and checks email first thing on waking. I’m also a big
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Long gone are the days when we had to work hard to convince exhibition clients that social media should be integral to their marketing campaigns and that it really can have an impact on
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We do PR for a number of conferences (F2P Summit, Develop in Brighton, etc) and also for the trade expo Business Travel Show whose attendees can be involved in organising large meetings, so I
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We’ve been executing social media campaigns for our clients for years, including building and engaging communities across all of the major networking channels, writing and broadcasting blogs and, more recently, creating original content for
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Yesterday the V&A announced the appointment of its first games designer in residence – 22 year old, BAFTA-winning Sophia George. Sophia will be taking inspiration from the collections at the V&A and hosting public participation
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The Xbox One was revealed this week to much relief in this office. I don’t think we could have taken much more rumour-mongering or false name suggestions. (It’s called One, by the way, because it’s an all in one box.) I have some thoughts.
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I clicked on this link on an impulse last week after seeing it on a friend’s Twitter feed. This in itself was an odd thing for me to do. I don’t tend to click
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The sun – or should I say darkened wintry sky – has only just set on Gadget Show Live, the biggest consumer tech event in the UK. It ran from 2-7 April at Birmingham’s
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Last week a fellow PR person wrote on an exhibition’s Facebook page that we manage: “Oh my, it’s not till you need to deal with exhibitions in other industries you appreciate how fab you
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The first Gadget Show Live Christmas was held at the beginning of December and more than 27,000 people attended over three days. Bastion was tasked with raising awareness of the show across consumer and
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We recently carried out a survey on behalf of Gadget Show Live Christmas, which launches next week, to find out just how techno savvy kids are these days. It was covered in The Metro
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On Saturday morning, I watched Charlie Stayt and Louise Minchin savage George Entwistle from the BBC Breakfast sofa. With every additional question, Mr Entwistle looked – and sounded – more annoyed, frustrated, tired, angry and at
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Last week I watched in awe as the perennial poppy PR machine cranked into action once more. Nationwide broadcast, print and online coverage was secured. Newsreaders, TV presenters and celebrities all wore their poppies
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Last night I was glued to my TV screen for five minutes watching a fuzzy little white blot on a very blurred grey background. X Factor and Strictly producers take note because, believe it
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If ever there was any doubt that free to play will be crowned king in the games industry, that doubt must surely be in pieces this week as the first free-to-play Xbox 360 game
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The annual Labour party conference is in Manchester this week and the focus of the weekend’s news programmes seemed to be not so much on policy but on personality, specifically whether Ed Milliband has
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I can almost hear the Apple PR and marketing department talking about when to release iOS6. In my head it’s reminiscent of the email special adviser Jo Moore sent on September 11th 2001 when
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Apple iPhone launch in San Francisco
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I thought the last few weeks of Olympic patriotism and community were supposed to have driven the cynicism out of us? Right. You only had to Google ‘iPhone 5′ yesterday to see that many
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I must admit I was a bit, hmm, whatever, about the Paralympics. I loved the Olympics so much I just didn’t think I had enough emotion –or time – left for round two. It
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If ever you needed proof of the bubble we’ve all been living in during London 2012 it came this morning when no one in the office had a clue who had won the Charity
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One month ago I wrote a blog about Sony’s $380 million acquisition of Gaikai. At the time, commentators were calling it a genius move and questioning what Microsoft was going to do in response
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Charlie 2
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You may have cringed and fumed each time Liz Jones’ latest pompous outpouring was published online, and you probably lambasted the Daily Mail for giving her a platform to speak in the first place,
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Conf 2
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My second issue of Face Time has just landed (get a free copy here), the magazine that promotes exhibitions, events and experiential. This issue reports five solid reasons why events work and, after recently
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David Perry
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David Perry took to the stage at the Google I/O conference in San Francisco at the weekend where, during a follow up interview with Forbes, he commented that Gaikai was “propelling forward to an
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Twitter is amazing, isn’t it? If you need instant confirmation of a news story, to follow the football when you can’t access the media, to ask celebs to publicise your charity fundraising, Twitter is
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JK4_9255
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Digital, digital, digital, digital. That’s all we hear, see and talk about at the moment. But when it comes to doing business, let’s not forget the importance and impact of analogue. Good old fashioned
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Quick question – who has been tempted to try the new Yahoo Axis internet search tool? You did? Me too. Next question – how long before you uninstalled it? It took me three days.
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Seven year PR itch.

Team Blog

By

Posted in PR | Tagged



You’d have to have been in a coma for the last seven years to not know the Olympic Games are heading to London this summer. They’re bloomin’ everywhere. The PR campaign, which went into
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So, not content with being the king of social media and achieving a valuation at $55bn, Facebook is now going after Apple – and a share of the ever-increasing mobile market – by announcing
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