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Author: Bastion

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The 19th century English essayist and art critic Walter Pater (not to be confused with legendary Chicago Bears running back Walter Payton) said that “all art constantly aspires towards the condition of music”. As
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The annual Develop conference took place in Brighton from 12-14 July and there was no doubt about the technology that dominated the agenda. If you’d created a Word Cloud based on seminars, presentations and
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The first, very low key, ‘eSports’ event actually took place in 1972, when Stanford University students played competitive Space Wars for the none-more-groovy prize of a subscription to Rolling Stone. But, despite a 45
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developing beyond

Developing Beyond, is a new $500,000 game development competition organised by Epic Games and Wellcome. Development studios based in Europe are invited to pitch a game based on the theme of Transformations, with the
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Over the years, we have been fortunate to work with a host of stars and celebrities on campaigns.  Most recently we had the opportunity to work a true legend of the screen, William Shatner. 
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Spring Season 2017

Bastion News

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Posted in Games Industry, PR



The ESL UK Premiership spring season will run from January through to the end of May and feature Counter-Strike: Global Offensive, League of Legends and Hearthstone across seven week seasons for each title. To get
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Bastion has announced the appointment of Luke Karmali, former UK editor and video host at IGN. “Over the three and a half years that Luke was at IGN he built up a deep understanding
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Imogen (6) holding one of the Shopkins characters, part of a collectables range which has helped grow the UK toy industry by 6.3 per cent during 2106 announced toy at Toy Fair 2017 (Olympia).

For more information contact ravi@bastion.co.uk

UK Toy Market Grows to £3.5 Billon for First Time; Largest Toy Market in Europe and 4th in the World 24th January 2017: The UK toy market saw a 6.3 per cent uplift in
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The Gadget Show Live @ Christmas moved to a new home at Earls Court in west London at the end of last year. Bastion was appointed to execute a 12-week media relations campaign to
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When it comes to social media, I am that person who takes an iPad to bed to chat to my sisters on Facebook and checks email first thing on waking. I’m also a big
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So the Christmas advert is now a Thing. One of the brand-new traditions of Christmas, like commercially made Christmas stockings, secular Advent calendars, and the repositioning of the Christmas jumper as a style item.
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Long gone are the days when we had to work hard to convince exhibition clients that social media should be integral to their marketing campaigns and that it really can have an impact on
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We do PR for a number of conferences (F2P Summit, Develop in Brighton, etc) and also for the trade expo Business Travel Show whose attendees can be involved in organising large meetings, so I
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We’re hiring!

Bastion News

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We’re looking for hard working, enthusiastic and fun PR execs and managers to join our leading events, games and consumer agency, working part time and full time across a range of our fantastic clients. If you’ve got games or lifestyle experience with good consumer connections
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Mum, what can I play now?

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Posted in Games Industry | Tagged , ,



There’s a gap in the games market. A significant demographic with high hardware ownership, access to all platforms available and with purchasing power both through their own money and pester power. Kids between 10-15
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We’ve been executing social media campaigns for our clients for years, including building and engaging communities across all of the major networking channels, writing and broadcasting blogs and, more recently, creating original content for
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How to score a perfect 10

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Read how Bastion worked with 505 Games to launch Payday 2 and Brothers – A Tale of Two Sons with fantastic results, including a number one chart position. Click here.

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New UKIE Members

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We’re delighted to announce our membership of UKIE – the Association for UK Interactive Entertainment. http://ukie.info/  

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One reason why futurologists often get it wrong is that crucial tech developments can give us things we never knew we wanted. So while predictions centre around cars that can do 100 miles to
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Bastion recently played host to the popular TV psychologist Dr Linda Papadopouolos as she filmed a series of videos in her role as ambassador to the Make Time 2 Play campaign. Dr Linda was
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Guest blog: the acceptance of games

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Yesterday the V&A announced the appointment of its first games designer in residence – 22 year old, BAFTA-winning Sophia George. Sophia will be taking inspiration from the collections at the V&A and hosting public
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The One Show

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The Xbox One was revealed this week to much relief in this office. I don’t think we could have taken much more rumour-mongering or false name suggestions. (It’s called One, by the way, because it’s an all in one box.) I have some thoughts.
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Six years ago at launch the original iPhone had a wow factor that I’m not sure has been surpassed since. Three weeks ago, the Samsung Galaxy S4, the much-vaunted, so-called iPhone killer, was launched
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It’s people who matter

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I clicked on this link on an impulse last week after seeing it on a friend’s Twitter feed. This in itself was an odd thing for me to do. I don’t tend to click
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The sun – or should I say darkened wintry sky – has only just set on Gadget Show Live, the biggest consumer tech event in the UK. It ran from 2-7 April at Birmingham’s
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Stuck at Grenoble Airport, with an unspecified delay to our flight. We were issued a letter from Monarch Airlines stating a technical problem with the plane, and one ‘meal’ voucher each, which could be
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There’s no PR in TEAM?

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I’ve been lucky enough to work in the videogames industry for five years, basically the latter half of my career in PR so far. In a game of two halves, the second half has
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Shut up, gamers!

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Please don’t take this personally, it’s aimed at me too. Following the tragedy of the Connecticut shootings and other numerous recent violent gun-related incidents in the US, even Democrats are getting aggressive. Their California
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iPod Touch
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As the iPad Mini becomes established in the market and the iPhone 5 shows no signs of slowing down, what of the product sitting in between the two? A device, which, surely uniquely among
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I love Kickstarter. It’s a brilliant crowdfunding platform, offering entrepreneurs, creatives and established talent an added dimension with which to realise their dreams and get those projects off the ground.  While they had their
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