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Monthly Archives: June 2012

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NCsoft®, the world’s premier publisher and developer of massively multiplayer online games (MMOs) and ArenaNet, developer of the renowned Guild Warsfranchise, today announce that Guild Wars 2, the most anticipated game of 2012, will launch in
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A load of crystal balls

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Posted in Technology | Tagged ,



Predicting the future is always fun. No interview with a senior exec from a platform holder, triple-A publisher or social develop is complete without their being asked ‘where they think the industry is going’,
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After a predictably dismal end to England’s Euro 2012 campaign (I still don’t get the debates over missed spot kicks, surely they miss the point?) our hopes and fears now switch sports — and
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England fans wake up today, heartbroken at watching their national side crash out of another major football championship to dreaded penalties. Not since the quarter final against Spain at Euro 96 has England won
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Now the dust has settled on E3 2012 it’s clear that it wasn’t a vintage year. The press conferences were flat and the halls were muted and only UbiSoft seemed to rate universally amongst
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The Develop Conference has announced the ten games shortlisted to be on display within the Indie Showcase sponsored by Unity, which features a wide range of game categories and platforms including mobile. Running on
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Smartphones are marching inexorably towards ubiquity – a taken-for-granted item next to your wallet or purse in your inside pocket or handbag. Half of adults aged 16-24 own one and across the population 59%
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I read an article in Develop suggesting “the push for enormous scale and cutting edge graphics in triple-A games is a ‘cancerous growth’ for the industry”. This got me thinking – although triple-A titles developed
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Every morning my Inbox opens to the clatter of infographics, lists, white papers and webinar invitations, all to do with demystifying social media. Here’s a selection of subject lines from my Inbox over the
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Backstageaufnahmen, Fotoshooting zum Key-Visual Gamescom 2011
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During the build up to E3, there were a number of articles in the press questioning the validity of the exhibition. Some big names didn’t attend and the integrity of the show took a battering. With E3
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Twitter is amazing, isn’t it? If you need instant confirmation of a news story, to follow the football when you can’t access the media, to ask celebs to publicise your charity fundraising, Twitter is
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Get the most out of meetings

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Posted in Conference | Tagged



Meetings are vital to the effective running of a business. They help build relationships and get important decisions made in a way emails, conference calls and video conferencing can’t. There is something about meeting
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Eugene Evans
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Eugene Evans, VP and studio general manager of EA’s Bioware Mythic, will headline this year’s Develop in Brighton Conference, which takes place at the city’s Hilton Metropole on 10-12 July 2012. Read more at:
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Evade government forces and get the girl in this dark, multi-layered game set in a post-epidemic future. Hoodwink is a brand new PC adventure game set to bring this classic genre bang up to
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Every now and again a piece of internet-related legislation is proposed and everyone — mostly the internet — hits a big red button labelled ‘outrage’. “What are they going to do? Will they put
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Alien-ated By Prometheus PR?

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Posted in PR | Tagged



The first point to make here is that I’m not being critical of the movie — any critique would be pointless as I haven’t actually seen it yet. And that, in actuality, is the
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143 sq euro
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Euro 2012 begins today and it really has snuck up on us. It seems that this Championship is set to drift by. I have no sense of anticipation; I don’t feel the buzz. Our
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My dad was a semi-pro footballer in his youth and his grandfather played for Morton in Scotland’s pro leagues. I was (indeed still am) distinctly average. My grandfather, much like me, was a wayward
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I’ve always loved Nintendo, usually from afar while spending far more time playing other consoles. Though it hasn’t always been like that. Having invested heavily in an import Sega Genesis (Megadrive) back in the
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NCsoft announces today the release of the publisher’s latest iOS title, Project 83113, on the iTunes App Store. Developed by Swedish studio Fabrication Games and published by NCsoft, Project 83113 is an action-packed platformer/shooter
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Ravi blog 505 x 292
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At E3 this week, Samsung announced a partnership with Gaikai to use the firm’s streaming technology to let owners of its TVs to play titles written for the PlayStation 3 and Xbox 360 without
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JK4_9255
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Digital, digital, digital, digital. That’s all we hear, see and talk about at the moment. But when it comes to doing business, let’s not forget the importance and impact of analogue. Good old fashioned
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A Jubilympics – no thanks!

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Posted in Olympics | Tagged



Now here’s a phrase you probably won’t have heard before – thank God for LOCOG. It’s not something I’ve felt before, but over the past week their heavy handedness in protecting the blessed rings
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Renaissance Blood THD
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NCsoft is excited to announce the release of the publisher’s latest title, Renaissance Blood THD, on the Google Play Store. Developed by Korean FPS masterminds BRIDEA and published by NCsoft, Renaissance Blood THD is
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Ravi blog 144 sq
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I read an article this week, which suggested Sony is looking into technology that will interrupt your gameplay in order to play an advert.   I feel most gamers’ first reactions were similar to
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